For the BSR5 launch, we built a full rock world from scratch, capturing the grit, intensity, and ethos of Project Rock—bold, raw, unstoppable. Every frame puts the shoe front and center, designed to embody strength, resilience, and the cinematic hero it was meant to be. We created versions highlighting both the Q1 and Q2 colorways, showcasing each in its own dynamic environment.
CLIENT Project Rock | CREATIVE Dime Labs | PRODUCTION Dime Labs | POST Dime Labs | CREATIVE DIRECTOR Karsten Winegeart | DIRECTOR Karsten Winegeart | DP Karsten Winegeart | Producer Susan Figura | VFX John Michalec | EDITOR Karsten Winegeart | SOUND MIX John Michalec