This project marked our initial venture into national television advertising. Dime Labs successfully conceptualized and produced this national TV spot in five days. Broadcasted during numerous UFC fights, the commercial garnered exposure to millions of viewers, serving as a catalyst for heightened brand awareness across television, arenas, and various social media platforms.
CLIENT Project Rock | CREATIVE Dime Labs | PRODUCTION Dime Labs | POST Dime Labs | CREATIVE DIRECTOR Karsten Winegeart | DIRECTOR Karsten Winegeart | Producer Susan Figura | DP Karsten Winegeart | VFX John Michalec | EDITOR Karsten Winegeart | SOUND MIX John Michalec