Immerse yourself in the intersection of basketball and sneaker culture with ‘Sole Pursuit,’ a 3-part “Lexus Life in the League” video series featuring NBA players PJ Tucker, Terence Mann, and Kobe Brown. With less than 45 minutes with each athlete, our team successfully produced three videos that reveal the players’ deep-seated love for sneakers.
CLIENT LA CLIPPERS | CREATIVE Dime Labs | PRODUCTION Dime Labs | POST Dime Labs | TALENT PJ Tucker, Terance Mann, Kobe Brown | CREATIVE DIRECTOR Karsten Winegeart | DIRECTOR Karsten Winegeart | EXECUTIVE PRODUCER Tommy Zweibel | DP Taylor Illgen | SOUND Taylor Illgen | GAME FOOTAGE Karsten Winegeart, Luis Chavez, Jordan Valenica | BTS Luis Chavez | CAR FOOTAGE Luis Chavez, Jordan Valenica | PHOTOGRAPHER Tony Garcia | EDITOR Karsten Winegeart | COLOR Karsten Winegeart | SOUND MIX Karsten Winegeart
2024 Telly Award Winner
Documentary: Short Form (Under 40 minutes) Silver
Behind the Scenes Silver
Brand Collaboration (Use of Creator, Celebrity & Influencer) Silver
General – Sports – Bronze