During the 2025 NBA Finals, we brought two spec ideas to life: Converse x SGA and Puma x Haliburton. With zero budget, just a two-person crew, and a little help from AI, we sculpted the story we wanted to tell, no stadium, no athletes on set, just a vision. This project was proof that creativity and grit can make something feel real, even when resources are minimal.
CREATIVE Dime Labs | PRODUCTION Dime Labs | POST Dime Labs | CREATIVE DIRECTOR Karsten Winegeart | DIRECTOR Karsten Winegeart | DP Taylor Illgen | Location Manager Charles Molleur | LED Wall Tech Ryan Burnett | EDITOR Karsten Winegeart | COLOR Taylor Illgen | SOUND MIX Karsten Winegeart