Dime Labs spearheaded the entire campaign launch for Under Armour’s revolutionary Flow Syncronicity shoe, crafted exclusively for women. Our team directed and produced seven captivating videos for the launch of this shoe. From creative direction to video editing and off-body shoe footage capture, we brought the essence of innovation and female-centric design to life in this groundbreaking shoe.
CLIENT Under Armour | CREATIVE Dime Labs | PRODUCTION Dime Labs | POST Dime Labs | PRODUCER Kenny Bayton | OFF BODY FOOTAGE Karsten Winegeart | EDITOR Karsten Winegeart | MOTION GRAPHICS Karsten Winegeart | SOUND MIX Karsten Winegeart