Blending futuristic elements with the dynamic features of the Nike Alpha Fly 2, Dime Labs presents a captivating Nike spec ad. Our innovative approach led to a visually striking ad that pushes the boundaries of advertising. Collaborating with a leading motion control company in Austin, TX, we utilized cutting-edge technology, including a MOCO cinema robot, to bring our vision to life with precision and creativity. The result is a mesmerizing fusion of artistry and athleticism.

CREATIVE  Dime Labs | PRODUCTION Dime Labs | POST Dime Labs | TALENT Jackson Mitchell | CREATIVE DIRECTOR Karsten Winegeart | DIRECTOR Karsten Winegeart | DP Taylor Illgen | AC  Ian Michael | PRODUCER Ian Michael | Onewheel Operator Ian Michael | MOCO Robot Operator Ari Morales | Amber Camera Operator Zac Zlatic | EDITOR Karsten Winegeart | COLOR Taylor Illgen | SOUND MIX Karsten Winegeart

Behind The Scenes