Dime Labs is proud to present a spec commercial for Victor Wembanyama’s Nike Air Zoom G.T. Hustle 2. This video imagines Wemby’s mythical skills and the shoe’s futuristic design, portraying the Air Zoom G.T. Hustle 2 as an alien force arriving on Earth. The commercial showcases the shoe’s chrome alien design on the heel, nodding to Wemby’s “Alien” nickname, and a matching Swoosh inspired by spacecraft from his favorite movies. With extraterrestrial tones, galactic greens, and a glow-in-the-dark outsole, the shoe dazzles and lights up the game.
Our production incorporates unique VFX elements, seamlessly integrating futuristic visuals to enhance the narrative. From the moment the shoe lands on Earth, viewers are drawn into a sci-fi experience with dynamic effects that highlight the shoe’s cutting-edge design. Dime Labs also developed a captivating logo animation for Nike, blending cosmic visuals with sleek transitions that perfectly complement the commercial’s theme.
By capturing Wembanyama’s otherworldly talents, incorporating stunning VFX, and showcasing Nike’s innovative technology, this high-impact, visually striking spec commercial demonstrates our ability to deliver imaginative and unforgettable productions.
Production Dime Labs | Director Karsten Winegeart | DP Karsten Winegeart | VFX John Michalec | SFX John Michalec | Editor Karsten Winegeart