Discover the bold new NIGHTSHIFT colorway of Project Rock’s PR6. With a focus on TIME, we used innovative set building, VFX, and a nimble team to create a dynamic visual experience. The video’s success on social media and positive reception underscore its effectiveness in promoting Project Rock’s latest shoe.
CLIENT Project Rock | CREATIVE Dime Labs | PRODUCTION Dime Labs | POST Dime Labs | CREATIVE DIRECTOR Karsten Winegeart | DIRECTOR Karsten Winegeart | ON BODY FOOTAGE John Cruz, Hunter So, Liam Underwood | PHOTOGRAPHER Flannery Underwood, Nate Lewis | PRODUCER Susan Figura | OFF BODY DP Karsten WInegeart | VFX John Michalec | EDITOR Karsten Winegeart